General – IRT Lab

Responsive graphics – Fullscreen for everyone!

Peter tho Pesch — Mon, 17 Aug 2020 12:25:25 +0000

After the switch of the TV format from 4:3 to 16:9, other aspect ratios remained at best a niche product for a long time in the broadcasting industry. But social media are defining entirely new standards on their platforms. This challenges video producers to provide their content to various distribution channels – including the need ...

HbbTV 2: Down with the language barriers

Klaus Merkel — Wed, 17 Jun 2020 06:24:51 +0000

On television, language barriers are reconciled by translations or subtitles. Thanks to artificial intelligence, audio tracks can now even be converted into foreign languages largely automatically and with much less effort. New features co-developed by IRT make it possible to offer viewers individual language versions via the TV speakers or via smartphones and headphones. A ...

Next Generation Audio for smart speakers

Felix Lau — Mon, 04 May 2020 10:04:24 +0000

“Hey Alexa/Siri/Google, change the program language to English and increase the dialogue level.” The widespread use of smart speakers offers a great potential for many Next Generation Audio (NGA)-related applications. Smart speakers by itself offer a broad set of possibilities to gain information or to interact with the voice assistant, but also to listen to ...

MediaRoad SkillBytes: exploring changing skill sets and career paths in today’s media technology environment

Ronald Mies — Thu, 14 Nov 2019 08:33:04 +0000

As part of the MediaRoad networking activities led by IRT, project partners EBU and BBC produced a podcast series about the transformation of the media technology environment and what this means in terms of professional journeys: jobs, skills, recruitment, training etc. In a series of experts’ interviews, the following question is addressed: which are the ...

Interoperability in all IP productions using SMPTE ST 2110

Franz Baumann — Mon, 27 May 2019 12:06:33 +0000

IP-based broadcast production has long been a hype. Now it is becoming a reality with more and more equipment on the market. But users need interoperable standardized products they can trust. So IRT’s goal is to support the broadcasting market to develop and offer such IP-based products. The technologies required for this, e.g. SMPTE ST ...

MediaRoad Sandbox Pitching Event in Munich

Ronald Mies — Thu, 07 Mar 2019 10:19:17 +0000

Late November 2018 around 60 innovation-enthusiasts from broadcasters and media companies were presented a showcase from the European Sandboxes and startups / intrapreneurs that collaborate in the Sandbox Hub of the European coordination and support project MediaRoad. In MediaRoad a Sandbox is a media innovation accelerator in which groundbreaking ideas can be tested and scaled. ...